common labelling mistakes—and how to avoid them

From the Experts at Bespoke Labels

your product label is more than just a formality; it's your frontline communicator. Whether you're in food production, healthcare, cosmetics, or logistics, one labelling error can snowball into compliance issues, product recalls, or customer dissatisfaction.

Here’s a look at the most common labelling mistakes we see across industries—and how you can avoid them with the right solutions.

Adhesive Issues: Labels That Just Won’t Stick

Real-World Scenario: A frozen food brand approached us after facing repeated complaints—labels were falling off during cold storage and transit. IT Turns out, they were using a general-purpose adhesive not formulated for low temperatures.

How We Help: At Bespoke Labels, we offer temperature-specific adhesives designed for chilled, frozen, or moisture-heavy environments. Our team consults directly with you to understand the conditions your labels will face, and we test under real-life scenarios before production.

Poor Readability: When Fine Print Becomes a Problem

Real-World Scenario: One of our cosmetic clients had beautifully designed packaging, but their labels were flagged during a retail audit—important ingredient and allergen info was barely legible.

Our Fix: We worked with them to optimize label layout, improve font sizes, and upgrade to high-definition printing that ensures crisp, smudge-free text, even on glossy or textured materials.

Barcode Failures: When Tech Can’t Keep Up

Real-World Scenario: A warehouse operation struggled with barcode scanning during dispatch. Their labels often printed too close to the edges, or lacked quiet zones, causing scanner errors.

Our Approach: We supply GS1-compliant barcode labels and use verification tools to test scannability across devices. Our in-house design team ensures your barcodes are placed, sized, and encoded correctly every time.

Pro Tips for Error-Free Labelling

• Use label design software that integrates seamlessly with your product data.

• Ask for samples and test in real conditions before scaling production.

• Choose materials with your end use in mind—whether it's freezer storage, UV exposure, or high-speed application.

Let’s Get It Right—Together

At Bespoke Labels, we don’t just print—we partner with you. From choosing the right adhesive to designing barcodes that scan every time, our team ensures your labels perform perfectly under pressure.

Get in touch with us today or explore our custom label solutions.