how to choose the right label material for your product
- Nicola Reid
- Jun 4
- 2 min read
When it comes to product packaging, the label is more than just a decorative element — it’s your product’s identity, communicator, and first impression.
Therefore, choosing the right label material isn’t just about aesthetics; it’s about function, durability, and aligning with your brand values.
Whether your product will sit on a store shelf, travel across the country, or be stored in a fridge or warehouse, the right label material ensures it stays intact, legible, and visually appealing. Here’s a guide to help you choose the right material for your label based on your product’s unique needs.
Paper Labels
Best for: Dry, indoor products with limited handling
Paper is the most traditional and cost-effective label material. It's versatile, easy to print on, and available in a range of finishes—matte, gloss, textured, and uncoated.
Pros:
Economical
High print quality
Wide variety of textures and finishes
Ideal for:
Food jars, wine bottles, and boxed goods
Boutique products and artisan goods
Temporary or seasonal promotions
Considerations:
Paper labels are not moisture-resistant and can tear or smudge easily if exposed to water or oils. They’re best suited to indoor use and dry environments.
Polypropylene (PP) Labels
Best for: Moisture-prone environments and squeezable packaging
Polypropylene is a type of plastic film that’s resistant to water, oils, and chemicals. It’s flexible and durable, making it a popular choice for everyday consumer products.
Pros:
Water-resistant
Affordable and durable
Suitable for curved or squeezable packaging
Ideal for:
Cosmetic tubes, shampoos, and conditioners
Refrigerated or frozen foods
Household cleaning products
Considerations:
PP labels are not as rugged as polyester when it comes to outdoor use, but they offer a great balance between flexibility and resilience for most consumer goods.
Polyester (PET) Labels
Best for: Harsh environments and industrial use
Polyester labels are extremely tough. They resist abrasion, chemicals, and extreme temperatures, making them ideal for outdoor or heavy-duty applications.
Pros:
UV and heat resistant
Tear-proof and chemical-resistant
Long-lasting
Ideal for:
Automotive and machinery labels
Electronics and warning labels
Durable branding for outdoor gear
Considerations:
They're more rigid and can be slightly more expensive than other materials, but they're worth the investment due to their durability and longevity.
Final Thoughts
When choosing a label material, think beyond the shelf. Will it be exposed to water? Sunlight? Chemicals? Will the surface be flat or curved? Does your brand call for a rustic, eco-friendly look or a sleek, glossy finish?
Feeling overwhelmed with choices?
At Bespoke Labels, we help brands select and customise the perfect label materials tailored to their needs — from food-safe adhesives to weather-resistant films. Whatever your product, there’s a material that will match its journey from packaging to purchase.
Need guidance on your next label project? Reach out to our team — we’re here to help bring your packaging to life, beautifully and functionally.
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