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  • Writer's pictureNicola Reid

How to Use Labels to Increase Your Small Business Sales

Would you like to increase your sales by up to 93%? Of course you would! This can happen by changing one simple thing about your products - its label...

The impression created by your product when customers see it on social media or sitting on a store shelf is the result of many factors. Business reputation and history are part of it of course, but the largest factor, in most cases, is the packaging of the product itself, and in particular, it's label.

Did you know that 93% of people choose a product based on visual appearance alone! Therefore it is imperative you choose the right label and design for your product,

The label has a difficult job to do. It clearly must identify your product and make it stand out from the competition. But it also must convey information, reflect your brand’s personality, meet legal requirements, and more.

Making Custom Product Labels Work For Your Business

A well-designed custom product label can help your packaging achieve all the objectives above and increase your sales. Below are some tips on how to ensure you achieve a perfect label for your product and business:

1. Your Custom Product Label Must Capture Attention

We live in a fast-paced environment, whether it be on a shop shelf or a picture on social media, your product has mere seconds to capture your customers' eye before they move on.

To win that battle, your product must catch their eye, and appear to be a better choice than the brands surrounding it. You can accomplish this through colour, materials, and design decisions. But as you make these decisions, don’t look at your product as it rests on your desk. Picture it in the environment where it will battle with your competition.

2. Your Custom Product Label Must Be Easy to Read

Depending on the size of your product it can be difficult to capture all information needed without it looking like a jumble of words and graphics. Therefore the first thing you need to do is assess what information actually NEEDS to be on your label - this will be a mixture of certain elements which are legally required and what will capture the customer's eye.

One way of ensuring all information is on your product is getting creative with your labels; can you add a label on the bottle of the product for the legally required, yet less eye-catching, information? Can you add a double/peel label to allow double the room?

3. Your Custom Product Label Must Reflect Your Product

It is important that your custom label reflects your product not only in design but in quality too. For example, if your target market is children and you sell fidget toys for around £3 each, firstly you would want your label to be bright and eye-catching so it appeals to children. Subsequently, the label itself does not need to be made from an expensive material as the customer does not expect this from a £3 item and it is likely to be thrown in the bin after the item is unwrapped.

On the other hand, if you make luxury soy wax candles at around £20 per candle, your target market is likely to be more affluent adults who will expect quality with their product. Therefore, a more luxurious design would be more appealing and a high-quality label would be required firstly to reflect the product itself, but secondly, to withstand the journey of the label; this label is part of this product, and it will stay with the candle until the candle has been fully used.


Choosing the right custom product label can be a bit of a minefield, which is why at Bespoke Labels before creating your labels we will offer a one-to-one consultation to ensure you get the best label for your business.

If you would like a no-obligation consultation and quote you can contact us here


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