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  • Writer's pictureNicola Reid

Product Visual Appearance - Is it that important?

In today's world, where consumers have access to countless options for any product or service, first impressions can make or break a business's sales.


The visual appearance of a product is a crucial component of this first impression, and it can significantly impact a business's ability to attract new customers and retain repeat buyers.


In this blog post, we will explore how a product's visual appearance can impact sales, the importance of a good visual appearance on social media, and how businesses can leverage this to their advantage.

First Impressions Matter

When a customer encounters a product for the first time, the visual appearance is the first thing that they will notice. It can make a significant impact on their perception of the product and the brand behind it. Research has shown that customers form an opinion about a product within the first seven seconds of encountering it.

A visually appealing product can establish a brand's image as professional, modern, and trustworthy, which can positively impact sales. On the other hand, a poorly designed product can communicate a lack of care or quality, which can turn customers away and harm a business's reputation.


This means that the visual appearance of a product is critical to capturing a customer's attention and driving sales. Therefore, is is important for businesses to invest in creating visually appealing products that can make a positive first impression on potential customers.

Social Media: The Power of Visuals

In today's digital age, social media has become an integral part of our lives. It is a platform where businesses can reach a vast audience and showcase their products.


Visuals play a crucial role in social media marketing as they can capture a viewer's attention and make them stop scrolling.


According to a study, posts with visuals receive 94% more views than those without. This means that businesses need to have visually appealing products to stand out on social media and attract new customers.

Furthermore, social media also plays a vital role in retaining repeat buyers. When customers follow a business on social media, they expect to see engaging and visually appealing content. A business's social media page can give customers an insight into the brand's values, culture, and products.


Regularly posting high-quality visuals can help establish a connection with customers and keep them engaged with the brand.

How to Leverage the Power of Visuals Businesses can leverage the power of visuals to improve their sales and retain repeat buyers. Here are some tips to help businesses create visually appealing products:

  1. Invest in design: Take time to decide what your products are going to look like. Do your research, find out what your competitors are doing - what works well and what doesn't. If you have the budget using a professional designer can really help with this.

  2. Focus on packaging: The packaging is the first physical interaction customers have with a product, so it should be visually appealing and communicate the product's quality and benefits. A label is often the central part of a product's packaging, click here to find out more about professional labels

  3. Utilize social media: Businesses should post visually appealing content regularly on social media to attract new customers and retain repeat buyers.

  4. Get feedback: Businesses should seek feedback from customers to understand how they perceive the product's visual appearance and make improvements accordingly.

In conclusion, the visual appearance of a product is a critical component of making a positive first impression on potential customers. In today's digital age, the importance of a good visual appearance has increased further, as social media has become an integral part of our lives. Businesses that invest in creating visually appealing products and leveraging the power of visuals on social media can attract new customers and retain repeat buyers, leading to increased sales and business growth.

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