the complete guide to self-adhesive labels: what businesses need to know

we know that the right label does more than stick—it communicates, protects, promotes, and performs.

Self-adhesive labels are one of the most versatile and widely used labelling solutions in today’s marketplace, trusted by businesses across INDUSTRIES from retail and food to pharmaceuticals and logistics.

Whether you're just getting started or refining your packaging strategy, this guide will walk you through the essentials.

What Are Self-Adhesive Labels?

Self-adhesive labels—also known as pressure-sensitive labels—are multi-layered label constructions that require no heat, water, or solvent to apply. Just peel and stick. They typically consist of:

• Face Stock – The printable surface (paper or film)

• Adhesive Layer – Tailored for temporary or permanent use

• Release Liner – A backing layer that protects the adhesive until application

At Bespoke Labels, we offer custom self-adhesive solutions designed for a variety of surfaces and environments.

How Do They Work?

It’s simple: apply light pressure, and the adhesive activates to form a bond with the surface. We supply labels using a range of adhesives—removable, permanent, repositionable, or even freezer-grade—to suit your product’s lifecycle and storage conditions.

Many of our CUSTOMERS also integrate our labels with automated applicators for fast, high-volume production lines.

Types of Self-Adhesive Labels

Paper Labels

Ideal for retail, product branding, and office use—cost-effective and versatile.

Film / DURABLE Labels

Water-resistant and durable, these are perfect for cosmetics, food containers, or outdoor products.

Removable Labels

Perfect for promotions, sales tags, or reusable containers—clean removal with no residue.

PROMOTIONAL Labels

Designed TO STAND OUT IN A crowded market - ADDITIONAL FEATURES SUCH AS HOT FOIL PRINTING AND TEXTURED PAPER DO THE TRICK!

Specialty Labels

Freezer-grade, tamper-evident, waterproof, chemical-resistant, holographic, and more—engineered for demanding environments.

Need help choosing the right type? Contact our team for expert advice and samples.

Black label with Blue Foil for cosmetic jar

Why Choose Self-Adhesive Labels?

• Quick & Easy Application – Manual or machine-based

• Cost-Effective – Minimal setup and tooling

• Highly Customisable – Any size, shape, colour, or finish

• Brand-Enhancing – Sharp print quality with your logo or product details

• Durable – Withstands water, chemicals, abrasion, and temperature shifts

  
  

Industry Applications

Self-Adhesive LABELS CAN BE USED IN ANY INDUSTRY. We support a wide range of sectors INCLUDING:

• Retail – Price tags, barcodes, promotions

• Food & Drink – Ingredient lists, expiry dates, branding

• Pharmaceuticals – Dosage labels, batch codes, compliance seals

• Logistics – Shipping labels, tracking barcodes

• Manufacturing – Safety warnings, product IDs

• Health & Beauty – Water-resistant and oil-proof decorative labels

  
  

Choosing the Right Label for Your Product

Before you order, consider:

• Surface type (glass, plastic, cardboard, etc.)

• Label size and shape

• Adhesive strength and removability

• Exposure to moisture, heat, or chemicals

• Printing method (thermal, inkjet, laser, etc.)

We’re here to guide you from concept to application. Book a free consultation today.

Let Your Labels Do the Talking

At Bespoke Labels, we don’t just print—we partner with you to ensure your labels support your brand, meet compliance standards, and enhance shelf appeal.

Ready to get started?

Request a Quote or Chat With Us for a tailored solution.