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  • Writer's pictureNicola Reid

You Only Have Two Seconds...Make Them Count!


According to a study by Microsoft, the average attention span of a human has decreased by almost 40% over the last 20 years!


This is making advertising and marketing products very difficult for small businesses as you have less and less time to capture a potential customer's attention; in fact, it is projected that on social media platforms, you have as little as two seconds!


In such a short span of time, the first impression is everything. It could mean the difference between a potential customer engaging with your content or scrolling past it.


Why is making an impactful first impression on social media so important for small businesses?


In today's fast-paced world, social media has become an integral part of our daily lives. It has become the go-to place for businesses to reach out to potential customers. However, with so much content being generated every day, it's becoming increasingly difficult for small businesses to capture their audience's attention.


That's why it's more important than ever to make an impactful first impression on potential customers on social media.


So, why is making an impactful first impression on social media so important for small businesses? The answer is simple: it increases the likelihood of customers buying your product. A study by Adobe found that 33% of consumers decide not to buy a product if they don't like the website or social media profile.


This shows that a bad first impression on social media can result in potential customers being turned off from your product.


So how can you make a good first impression?


Here are some tips on how you can make an impactful first impression on potential customers on social media:

  1. Use eye-catching visuals: Visuals are the first thing that catches a customer's attention on social media. Use high-quality images or videos that stand out.

  2. Make Your Products Look High Quality: You could have the best product on the market but if the packaging and label don't look good or seems low quality, customers will assume the product reflects this! Ensure you invest time and effort so our packaging and labels reflect the product on the inside.

  3. Be authentic: Customers can easily spot fake or inauthentic content. Be honest and transparent with your content, and avoid using clickbait titles or headlines. People like to see you and your business for what it really is, it increases their trust in you and your brand.

  4. Know your audience: It's important to know your target audience and create content that resonates with them. Use language and visuals that appeal to your audience and make them feel understood.

  5. Consistency is key: Be consistent with your branding and messaging across all your social media channels. This helps in creating a strong brand identity and makes it easier for customers to recall and recognise your brand when they are looking for the product you sell.

  6. Engage with your audience: Social media is a two-way communication channel. Engage with your audience by responding to comments and messages, and create content that encourages conversation.

In conclusion, making an impactful first impression on potential customers on social media is crucial for your small businesses. With the decreasing attention span of consumers, you have only two seconds to capture your audience's attention. By using eye-catching visuals, being authentic, knowing your audience, being consistent, and engaging with your audience, you can create a strong brand identity and increase the likelihood of customers buying your product.

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