How to choose the right label material for your product

When it comes to product packaging, the label is more than just a decorative element — it’s your product’s identity, communicator, and first impression.

Therefore, choosing the right label material isn’t just about aesthetics; it’s about function, durability, and aligning with your brand values.

Whether your product will sit on a store shelf, travel across the country, or be stored in a fridge or warehouse, the right label material ensures it stays intact, legible, and visually appealing. Here’s a guide to help you choose the right material for your label based on your product’s unique needs.

Paper Labels

Best for: Dry, indoor products with limited handling

Paper is the most traditional and cost-effective label material. It's versatile, easy to print on, and available in a range of finishes—matte, gloss, textured, and uncoated.

Pros:

• Economical
• High print quality
• Wide variety of textures and finishes

Ideal for:

• Food jars, wine bottles, and boxed goods
• Boutique products and artisan goods
• Temporary or seasonal promotions

Considerations:

Paper labels are not moisture-resistant and can tear or smudge easily if exposed to water or oils. They’re best suited to indoor use and dry environments.

Polypropylene (PP) Labels

Best for: Moisture-prone environments and squeezable packaging

Polypropylene is a type of plastic film that’s resistant to water, oils, and chemicals. It’s flexible and durable, making it a popular choice for everyday consumer products.

Pros:

• Water-resistant
• Affordable and durable
• Suitable for curved or squeezable packaging

Ideal for:

• Cosmetic tubes, shampoos, and conditioners
• Refrigerated or frozen foods
• Household cleaning products

Considerations:

PP labels are not as rugged as polyester when it comes to outdoor use, but they offer a great balance between flexibility and resilience for most consumer goods.

Polyester (PET) Labels

Best for: Harsh environments and industrial use

Polyester labels are extremely tough. They resist abrasion, chemicals, and extreme temperatures, making them ideal for outdoor or heavy-duty applications.

Pros:

• UV and heat resistant
• Tear-proof and chemical-resistant
• Long-lasting

Ideal for:

• Automotive and machinery labels
• Electronics and warning labels
• Durable branding for outdoor gear

Considerations:

They're more rigid and can be slightly more expensive than other materials, but they're worth the investment due to their durability and longevity.

Final Thoughts

When choosing a label material, think beyond the shelf. Will it be exposed to water? Sunlight? Chemicals? Will the surface be flat or curved? Does your brand call for a rustic, eco-friendly look or a sleek, glossy finish?

Feeling overwhelmed with choices?

At Bespoke Labels, we help brands select and customise the perfect label materials tailored to their needs — from food-safe adhesives to weather-resistant films. Whatever your product, there’s a material that will match its journey from packaging to purchase.

Need guidance on your next label project? Reach out to our team — we’re here to help bring your packaging to life, beautifully and functionally.